Traditional vs modern makes the diffrences Essay

Traditional vs modern makes the diffrences - Essay Example The import of this is that while the traditional forms of advertising were more localized, because of the use of then conventional forms media, the latter become more global in scope and approach, because of the use of the World Wide Web. An example of traditional form of advertisement for Burger King Products is Have It Your Way: Make It a Whopper, dated in 1976. The picture is attached here below, and can be traced back to http://www.grayflannelsuit.net/blog/retrotisements-burger-king-76 An example of modern form of advertisement for Burger King Products is, It Just Tastes Better, It’ll Blow Your Mind Away: BK Super Seven Incher, dated in 2009. The picture is attached here below, and can be traced back to http://www.examiner.com/article/burger-king-oral-sex-ad One can clearly see that there is a world of difference between traditional and modern form of advertising. The difference between the two is underpinned by a radical shift in social values, not just in America, but throughout the entire globe also. The shift in social values involves a departure from conventional and familial values to values that are more liberal. With the embracing of liberal values, there is the use of raunchy culture and individualism as a way of appealing to the market [through advertising]. This is in diametrical opposition to the traditional form of advertising which appealed more to family and social values than parochialism and hedonism. It is noteworthy that the radical shift in values is also evident in the pieces of advertisement that have been availed above. In the first case (Have It Your Way: Make It a Whopper), there is an appeal to more collective values than individual interests. Burger King managed to do this by portraying its products [burgers, beverage and fries] as things to be enjoyed by the entire family. The family is portrayed as joyous when taking Burger King food, in the comfort of its